Program Planning and Evaluation
The mission of the focus in Program Planning and Evaluation is to train students to develop, improve, and critique public heath program plans and evaluations. This focus is designed to assist individuals to become responsible and productive public health professionals who are capable of assessing, implementing, managing, and evaluating health promotion and education programs for the public. These electives are intended to train students in social and behavioral approaches and applications for improving public health using interventions at the individual, group, organizational, and societal level.
Goals of Program Planning & Evaluation
The goals of this educational program are to plan, design, implement, evaluate and communicate programs and research targeted toward health promotion and/or disease prevention for the public.
Program Planning and Evaluation Degrees
Students that are interested in a degree in program planning and evaluation should explore the program planning and evaluation focus area offered through the online Master of Public Health program, MPH@GW.
Program Planning & Evaluation Careers
From non-profits to government agencies, planning and evaluation careers are common in these areas, as well as in academia.
PubH 6099: Monitoring and Evaluation of Sexual and Reproductive Health Programs in Low- and Middle-Income Countries
This course has been designed to give students a practical overview of key sexual and reproductive health challenges in low- and middle-income countries and insight into how to design and measure programs to address those challenges (namely family planning, abortion, maternal health, and gender-based violence). We have developed the course from the perspective of applied researchers working within an organization that implements sexual and reproductive health programs and services. The course is structured in three sections. Section 1 provides an overview of sexual and reproductive health conditions relevant for low- and middle-income countries. Section 2 discusses intervention strategies appropriate to these sexual and reproductive challenges. The final section covers monitoring and evaluation approaches to assess program effectiveness and impact in this field. Reading and coursework will provide students with practical tools to design and measure their own program strategies. Students will complete a series of assignments building to a final project proposal designed to address a specific sexual and reproductive health problem in a county of their choosing. These assignments will make use of foundational skills developed in previous MPH@GW coursework identified in the course prerequisites.
PubH 6099: Researching Violence Against Women and Girls
This course will provide a detailed overview of the intersection of violence against women and girls (VAWG) and public health, given the demonstrated and significant impact that violence has on the health of the survivor, her current and future children, and communities. Through readings, lectures and assignments, students will become acquainted with the set of rigorous methods and best practices for conducting applied research on VAWG. The course draws from Researching Violence Against Women: A Practical Guide for Researchers and Activists (Ellsberg & Heise, 2005), which was crafted by the collective experiences and insights of many international researchers and advocates. The class will build on methods learned in other public health courses and will cover ethics, qualitative and quantitative research design, and monitoring and evaluation interventions specific to VAWG, culminating in the development of a full research proposal. After completing the course, students will be able to conduct research that is fully grounded in the principles of scientific inquiry and generate knowledge that can be used for social change.
PubH 6530, Qualitative Research Methods in Public Health
This course is intended to provide an introduction to qualitative data collection and analysis for public health practice and research. The course introduces the philosophy, goals, and basic methods of qualitative research as applied in public health (e.g., in behavioral research, health communications development, program development, program evaluation, and health policy). Through readings, lectures, and short field exercises, students will become acquainted with the set of methods most commonly used to collect and analyze qualitative data. Data collection techniques will include in-depth interviewing, mapping, participant observation, focus groups, and systematic methods of qualitative data collection. After completing the course students will be able to prepare an interview guide, conduct an in-depth interview, and analyze and write up the results from a qualitative project.
PubH 6571, Social Marketing
This course focuses on the use of marketing to change the behavior of people, populations, and policy makers in ways that are in their, and society’s, best interest. Students in this skills-based course will study and work in teams to apply a range of marketing strategies to a real-world situation.
PubH 6572, Marketing Research for Public Health
This course focuses on the use of marketing research techniques to better understand customers of public health programs, and thereby to improve program design, implementation, and effectiveness. A range of qualitative and quantitative techniques will be studied for their relevance to program planning, development, continuous improvement, and outcome evaluation.
In the commercial sector, the purpose of marketing research is to help managers and marketers know their (prospective or current) customers, so that they can develop products and services that will provide value to – and be valued by – their customers. In public health we must always keep in mind that, for the most part, public health programs are voluntary in nature. That is to say, our prospective customers are free to accept or reject the products or services that we offer them. Our success therefore typically hinges on our ability to design products and services that benefit populations and are valued by beneficiaries in our intended target audience. This course is intended to teach you how to use marketing research techniques to do just that.
Electives are typically offered every other term. Some electives are offered in Spring 1/Summer terms, while others are offered in Spring 2/Fall terms.