Bachelor of Arts (English), Michigan State University, 1994
Master of Arts (Communication), Michigan State University, 1996
Doctor of Philosophy (Communication), Michigan State University, 1999
PUBH 6571 (formerly 396) Social Marketing: Theory & Practice
Professor Turner’s research investigates message design and cognitive processing of risk and health related messages. In particular, I take an empirical approach to studying the intersection between social influence and judgment and decision-making, emotion, and cognition. Currently, I am examining the effects of guilt, anger, and threat messages on perceptions of health risks and ultimately behavior change. I am working on a theory predicting the efficacy of anger and guilt appeals and the cognitive processes underlying persuasion by such messages. This line of research developed from my work on the impact of emotions on cognitive processing of persuasive messages. I have investigated and am extending my research on the impact of guilt, anxiety, anger, sadness, and happiness on cognitive processing, and I am currently testing the impact of anger and guilt appeals on persuasion. I am one of the social marketing and public health communication faculty members at George Washington University School of Public Health.
- Risk Communication Training for Food and Drug Administration
- Risk Communication Training for Army Corps of Engineers
- Social Marketing Formative Research for World Bank, International Finance Corporation
- Crisis Messaging for Crown Holdings Inc.
- Risk Communication Training for Kraft Corp.
- Risk Perception Instruction for Valspar Corp.
- Developed Food Safety Risk Communication Manual for International Food Information Council (IFIC)
- Behavior Change Theories and Models
- Behavioral Health
- Emotion and Cognition
- Health Communication
- Persuasion and Social Influence
- Risk Assessment, Management and Communication
- Social Marketing
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