Based on an ecological model of health, MPH@GW’s health communication elective courses help students learn to use communication and marketing as strategic tools to influence people, places and environmental conditions in ways that advance public health initiatives.
Social media and the internet have enabled health education and awareness campaigns to reach a broad audience very quickly, and the boom in new technology means an increased amount of data is available to analyze. To leverage these tools and opportunities, the industry needs strong communicators with leadership skills and marketing expertise to drive health care initiatives.
With MPH@GW, you will complete 9 to 11 elective credits. Interested in health communication? Consider choosing the following elective courses to match your interests:
Community Engagement & Advocacy (2 credits)
Public Health Leadership Seminar (1 credit)
Social and Behavior Change Communication in Middle-to Low-Income Countries (2 credits)
Preventing Health Disparities (2 credits)
Social Marketing: Theory and Practice (3 credits)
Marketing Research for Public Health (3 credits)
What Can I Do With Health Communication?
MPH@GW’s health communication courses prepare you to implement and supervise the communication and marketing components of public health initiatives to increase public understanding of pressing health concerns. Professionals with a background in health communication may be able to create and lead clinical- or community-related awareness initiatives that promote health screenings, educational programs, immunizations and other advocacy efforts.
Employment of advertising, promotions and marketing managers is estimated to grow by 10 percent from 2016 to 2026, which is faster than the average growth rate for all occupations1. The rising need for marketing professionals in health-related fields is due to the evolution of social media, advancements in technology and increased efforts to improve individual and community health and promote healthy behaviors.
Professionals in health communication may work closely with the media, responding to stories on health, communicating risk and confirming or rectifying stories. They may also design campaigns regarding school-based health initiatives, anti-tobacco programs, violence prevention and health disparities in historically underrepresented populations.
Health communication professionals may work in settings such as: