Qualitative Methods and Health Promotion
PubH 6530, 2 credits
This course provides an introduction to qualitative data collection and analysis for public health practice and research. The course presents the philosophy, goals, and basic methods of qualitative research as applied in various public health disciplines (e.g., health services research; health education and promotion; health communications development; program development and evaluation; and health policy analysis). Through readings, lectures, and short field exercises, students will become acquainted with the set of methods most commonly used to collect and analyze qualitative data. Data collection techniques explored will include in-depth interviewing, mapping, participant observation, focus groups, and other systematic methods of qualitative data collection. After completing the course students will be able to prepare an interview guide, conduct an in-depth interview, conduct a basic observation, analyze findings, and write up the results from a qualitative project. Students will also become familiar with working collaboratively with a multidisciplinary team.
Meet the faculty of PubH 6530: Qualitative Methods and Health Promotion in the below course introduction video:
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