Cost Effectiveness in Health Promotions Programs
PubH 6508, 3 credits
Policymakers and program planners are increasingly required to prioritize investment in public health promotion interventions based on the value that these programs provide to society. The course provides an introduction to the theoretical basis and practical skills needed to estimate the effectiveness, population impact, and cost of health promotion interventions to inform policy and practice using costeffectiveness and cost-utility analyses. Case studies and presentations will allow students to apply these skills and to critically evaluate the assumptions and methods used to incorporate economic evaluation into public health program planning and evaluation. Cases and lectures will address the use of economic evaluation in the U.S. and globally, including in low- and middle-income countries. Health promotion examples include but are not limited to obesity prevention, smoking cessation, syringe exchange programs, and national immunization planning. The course will address the need to place economic evaluation into the broader context of the implementation, equity, and political considerations driving prioritization of public health promotion investments.
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