W. Douglas Evans, Ph.D.

W Doug Evans headshot

Dr. Evans has published widely on the effectiveness of social marketing and behavior change interventions in numerous subject areas and global settings. His current research focuses on the use of branding strategies in public health and the development and evaluation of new health technologies including mobile health. In 2008, he published the volume, Public Health Branding, from Oxford University Press. In 2013 he published Psychology of Branding from Nova Science Publishers and is currently finishing Global Social Marketing Research, also from Oxford. Dr. Evans is on numerous health journal editorial boards and is an expert panel member for the health marketing and health communication review of the Guide to Community Preventive Services, and for major health campaigns such as the Federal Above the Influence anti-drug campaign and the Legacy for Health truth campaign. Dr. Evans was previously a member of the Secretary of Health and Human Service’s National Advisory Committee on Health Promotion and Disease Prevention (Healthy People 2020). He consults on numerous global health programs, including branding of condom use and condom social marketing programs in Africa, Asia, and Eastern Europe and former Soviet states in collaboration with USAID and other donor funded programs.

Education

Ph.D., Cognitive Science, The Johns Hopkins University, Baltimore, MD, 1991
M.A., Cognitive Science, The Johns Hopkins University, Baltimore, MD, 1988
B.A., Psychology/Philosophy, Reed College, Portland, OR, 1984

Teaching

PubH 6503: Introduction to Public Health Communication and Marketing, Department of Prevention and Community Health
PubH 6572: Marketing Research for Public Health
PubH 6099: Public Health Branding Theory and Practice

Research

W. Douglas Evans is Professor of Prevention and Community Health, and of Global Health, and Director of the Public Health Communication and Marketing Program in the Milken Institute School of Public Health at The George Washington University (GWU). Dr. Evans’ research interests include prevention intervention research and evaluating behavior change and public education intervention programs using communication and marketing strategies. He has worked extensively on public health subject areas of tobacco and cancer control; nutrition, physical activity, and obesity; diabetes; asthma; HIV/STDs; and reproductive health. He currently focuses on the use of digital media to deliver and evaluate health communication and marketing interventions. Dr. Evans’ work is funded through externally sponsored grants. He is Principal Investigator (PI) of a grant from the US Department of Defense to evaluate the text4baby (www.text4baby.org) mobile health intervention for Military Health Service (MHS) populations. He is also co-PI of a 5-year grant from the National Institutes of Health (NIH) to develop and evaluate a branded substance abuse and violence prevention program called ADELANTE for Latino and immigrant youth in the metro DC area. He is co-PI of a grant from the Patient Centered Outcomes Research Institute (PCORI) to design and evaluate message frames to evaluate messages for Doctors to use in communicating with their patients about Clinical Preventive Services recommendations. Finally, he co-PI of a National Institute on Drug Abuse funded Small Business Innovation Research (SBIR) grant entitled “Behavioral Brand Builder,” which is developing a prototype online health branding education tool for health and health care professionals.

Expertise

  • Behavioral Health
  • Community Health
  • Evaluation Research
  • Health Communication
  • Health Information Technology
  • Nutrition
  • Prevention
  • Program Evaluation
  • Risk Assessment, Management and Communication
  • Social Marketing
  • Underserved Populations
< Back to Faculty Profiles
Request Info